Purpose
This policy identifies the principles that inform the hiring and utilisation of PRACC. The goal of this policy is to support community, arts, and cultural outcomes, optimal utilisation of PRACC, and the achievement of PRACC's strategic priorities.
Scope
This policy applies to all hirers of PRACC and serves as a guide for PRACC employees in venue utilisation.
Policy
All requests to hire PRACC's venues must be made through the official hire application process. PRACC will review each request based on the criteria outlined in this policy and will notify the hirer of their decision in a timely manner.
PRACC will manage the needs of various hirers, producers, presenters, community organisations and stakeholders to ensure a balanced mix of innovation, quality and accessible events are presented to audiences consistent with its Strategic Priorities.
All Hirers will acknowledge that PRACC is involved in programming and that cultural and arts activities, and activities that advance PRACC's Strategic Objectives, may take precedence over all other types of activities.
To ensure a clear and considered methodology of venue hire and meet the business and strategic priorities of the organisation, PRACC has developed a tiered approach to allocating of bookings and securing dates.
An opportunity to rebook will be provided to repeat hirers with best future dates available.
Requests for dates requires specific dates, a waitlist will not be kept generic (eg. day of week, month)
A maximum of five (5) prospective hirers will be held against one (1) future date until confirmed.
Tier |
Type of Hirer / Usage |
Priority |
Weight % |
Date confirmation |
A |
PRACC’s Programming and Projects Strategic Priorities |
|
|
More than 18 months’ notice |
B |
City of Whittlesea Events with Community in Attendance
|
|
|
12-18 months in advance |
C |
Annual Hirer of similar dates reoffered by PRACC
|
|
|
12 months in advance |
D |
Hirers with established relationship |
Located in the City of Whittlesea |
40% |
12 months in advance |
Maximised venue utilisation and Centre revenue generation |
35% |
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Previous attendance and ticket sales |
25% |
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E |
New Hirers to the Centre |
Located in the City of Whittlesea |
55% |
12 months in advance |
Maximised venue utilisation and Centre revenue generation |
45% |
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F |
Internal Hirer |
|
|
12 months in advance |